Campaign Tracking tools for analysing your campaigns
If you want to manage the ROI (Return on investment) for all your PPC, static links and search engine campaigns you can install software onto your server. If you do this you will have a once off payment only.
Tracking from your own server
Tracking your statistics and ROI from a remote server is also an option for a low recurring monthly fee. Services will give you specific re-directs to use and you can measure the value of each visit.
Tracking using a remote service
If you run Adsense on your websites you can install a server script for a once off purchase that allows you to see which adsense ads are converting. The software will show you which search phrases people are using to find your page, and they will show you the colors of the ads people are clicking on. Also you will be able to see the URL of the referring source.
Tracking Adsense Stats
Measure detailed statistics from your website for free. Google provides a very detailed analysis of all the data you need such as keywords used to find your site. Also you can find out where your visits are coming from Geographically, what browser they are using, screen size, internet connection speed and more.
You can set Goal conversions to measure ROI as well. Highly recommended. (And great for the price :)
Free Google Analytics
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